Polnische Spezialitäten

Year: 2013
Services: Viusal identity, Print Design, Webdesign, Web development


Case study

Polnish Spezialitäten is a Polish company selling and promoting the highest quality Polish products on the German market, both in their stores and at Christmas fairs. The offer includes top quality cheeses, cold meats and sweets - mostly candy and chocolates.

Our task was to design the full range of branding materials for this company including not only the logo, or basic materials but also stands and cars.

Thanks to the trust bestowed upon us, we were given a lot of creative freedom. This allowed us to create a professional brand style clearly showing off the Polish origin of the products and traditions therein.


Logo design

The final logo is a sign of a very unusual, well-memorable design. It represents two crossed knifes – for cheese and meat with addition of traditional banner and universal note – from Poland.

We also took care of its simplicity so the client will not have any problems in reproduction in many types of materials nor size.

Tents, banners and car fleet

As Christmas and other fairs are one of the primary selling areas, we took this into consideration when designing the promotional material.  As a result, two different types of tents and a series of banners can now be used at these locations. 

As all the offered products are delivered to stores several times a week we have also proposed branding for vans or food trucks. As brand recognition grows, so do the sales figures in the long run. 

Bag, wrapping paper and stationary

Bags, packaging products and loyalty cards; these are just some of the extras that customers gladly make use of.  For this reason we took great care in giving these an interesting and appealing look.  

The logo became the basis of the image, which was placed on the red ribboned corners of the product.  The background was filled with delicate stylized hand-drawn images of the offered products.

Shirts and posters

When designing a corporate shirt we wanted to introduce an element of curiosity. So we used only a portion of the sign with the crossed knives for cheese and meat, and the words - from Poland. The whole professional and clean look is complemented by two characteristical red labels with a full logo. 

As periodically, certain fairs are frequented, advertising posters were created. These  posters were designed in a way to resemble something traditional, professional and unique.


The last element is of course a website. Its design and style refers to the column layout of newspapers. The design is very clean and professional as a whole brand. As for the user interface, it is intuitive and simple enough for old and young alike.