Bid the Style

Year: 2014
Servces: Branding, Webdesign, Web development

 

Case study

I'm foolish and I'm funny and I'm needy. Am I needy? Are you sure I'm not needy? 'Cause I feel needy sometimes. That coat costs more than your house! Look, you are playing adults…with fully formed libidos, not 2 young men playing grab-ass in the shower. You go buy a tape recorder and record yourself for a whole day. I think you'll be surprised at some of your phrasing. Friend of mine from college. He also has a boat tho not called the Seaward.

 

Colors and typography

We started off our design by selecting main colour for neckless shape. Complementing the palette of Bid the Style colours is a strong and elegant violet for use as main dark background colour and as a main distinctive element in every key visual creation.

From the beginning we knew that we need something that goes beyond good graphic and key visual, something that will work regardless of those elements.

All the work on the attractiveness of typography was aimed at not only its readability but to ensure brand recognition and uniqueness, even without additional graphics.

Key visual

Creation of key visual was based on the desire of women to be stars in the spotlight. To look beautiful, attractive and have items that others desire at their fingertips.It was this desire to be a star which became the main motif of the brand.

Silhouette of a woman should extend outside the frame of the picture. This way it is showing that Bid the Style can go beyond boundaries relevant to the target group.

Stationary materials

Brand communication with customers and partners not only needs to be clear and specific. We think also that it requires a proper presentation. For the design of stationary we have selected the main theme developed as key visual.

Brand Book

Because Bid the Style works every day with more new partners and brands, description of the design and application of brand image is very important. We have gathered these rules, applied and presented them in an unusual way.