Vazco

Year: 2014
Services: UI/UX, Webdesign

 

Case study

Vazco is polish based developer with big clients all over the world. They have found our company online looking for design studio to create a new website. Vazco came to us without any branding except stock logo.

We updated and tuned up the logo as a start. With that we began creating idea for branding, except there wasn’t any branding element to design but new website. This process could be very unusual but given that we had a lot of trust form client we have created very distinctive style. We have also suggested new structure and user interface.   

As a result of our cooperatin with client webpage got many awards (like AWWWards) and features over the internet.

Brand colours

Vazco already has a colour scheme that has been applied consistently since foundation of the company. It consists of green and blue, which were derived from company logo.

We have decided to refresh and modernise these colours to give the brand a more characteristic look.

Brand typography

After discussions with our client, we have realised that they exclusively operate online. So it was critical to choose a font that is not only easily readable, but also distinctive at first glance.

Art direction - photography, graphic elements, iconography.

Whilst designing a style for the website we were looking for a minimalistic, clean and dynamic style that would evoke a sense of confidence.
We believe we have designed a layout that presents the company in a clear, modern and timeless fashion and one which does not interfere with the content of the website.

User experience and interface

To navigate around large content of the website we have implemented two-step navigation. This allows viewers to not just travel between different pages, but also to navigate to specific parts of web pages. Style and animation have been taken care of as well.

Although the website was designed to be viewed on large screens, it has been prepared for mobile devices.

A glimpse on final design

Finally, the website includes more than 10 unique pages. Each one was given unique characteristics of the project. After nearly a month of work our client and his partners were very pleased.

We are particulary happy as this design got many awards (like AWWWards) and features over the internet.